While some would say that the recession is a bad time for everyone in the advertising industry, given the reduced budgets, there’s something interesting for advertisers to look at, and for digital marketing guys to exploit. Was just going through the report by the same title, at Ogilvy on Recession, and thought of taking some [...]
Archive for the ‘Internet’ Category
Digital in a Downturn?
Posted in Internet, marketing, Mobile, tagged digital marketing, low cost marketing, ogilvy on May 13, 2009 | Leave a Comment »
Brands to use Internet?
Posted in Internet, Light Musings, tagged ideas on January 29, 2009 | Leave a Comment »
Had been toying with this idea of generating ideas for brands about what they could really use the internet for. Though I’m more of an advocate of conversations really ‘using’ internet for what it can do, rather than ideas using internet as yet another broadcast mechanism, alongside TV, Radio et al. As I see it, [...]
Movie Marketing Online?
Posted in Internet, tagged Funda, Internet, movie marketing, web 2.0 on January 20, 2009 | 1 Comment »
Current state of affairs, in a nutshell – Jazzy flash microsites, some media, wallpaper/ringtone downloads, Limited interaction possibilities, No dynamic content. Few Conversations. Much as they’re high on visual appeal and can impress easily, I wonder if static microsites for brands/movies are the best things to do online. After having spent 10 minutes through the [...]
Internet Marketing in India?
Posted in Entrepreneurship, Internet, tagged advertising, agency, entrepreneurs, Internet, marketing on January 19, 2009 | Leave a Comment »
Have been breaking my head all day to understand the suite of services that a complete internet division in an ad agency must have, to be able to deliver genuine value to the clients. Got to ensure that the clients are not put off with their early experiments, but instead, get increasingly excited by what [...]
The Blogging Challenge
Posted in Internet, Light Musings, tagged blog, Funda, rules, tips on October 12, 2008 | Leave a Comment »
One issue I’ve been facing for the past couple of days is the the frequent mixup of the several ideas and thoughts that have formed themselves into a spagetti in my head. The reason I’m letting them all out, in an attempted organized way is so I’m able to rest peacefully having cleared my head [...]
Lifestreaming for India?
Posted in Entrepreneurship, Internet, tagged friendfeed, Indianization, lifestream on October 12, 2008 | Leave a Comment »
Am borrowing from pheedo about his conceptualization of lifestreaming, Lifestreaming is the aggregation and merging of multiple RSS feeds into a single point of entry. Once the feeds are setup, the data is added automatically to a Lifestream. The output is a concentrated unique stream of information comprised of a person’s ideas, beliefs, passions, thoughts, [...]
Good Time to Startup?
Posted in Entrepreneurship, Internet, tagged crisis, Entrepreneurship, startup on October 12, 2008 | Leave a Comment »
With a good part of my digital media consumption coming from international blogs, typically talking about the startup and technology scenario in the US etc, I figured I needed to spend some more time closer home, understanding Internet in India, what the user behavior is like, what’s really happening and what’s expected to happen! With [...]
Denting Twitter – Impossible?
Posted in Internet, tagged pownce, twitter on October 9, 2008 | Leave a Comment »
The gentleman started with understanding why Pownce didn’t take off, despite being a somewhat better product compared to twitter in its fundamental definition – being a multimedia thing. Key reasons that make it just about impossible for any new product to make a dent in the might of twitter – First Mover Advantage – While [...]
