Applying the 2.0 philosophy to non-obvious things, seems an interesting thing to do! The best part with internet, is it’s power to aggregate and disseminate information – to connect people that live in different worlds, in ways that create value for both the parties!
I’d thought over this one long ago, and more thoroughly than I remember now or am posting here..
There are ample singles who crave for good food, at home or office. (Not everyone is blessed to know cooking himself, or have a great cook). In some cases, married people might also have issues cooking regularly. Specially, if the wife’s gotta cook before she leaves for her own office!
So if one arranges for a nice quality, home cooked food, some of these guys would be happy to have it.
Now, what food do YOU like the most? on a regular basis? Perhaps it’s the one cooked at home by mom. Ok?
So if some of the housewives living in Bombay could cook a meal for you, alongside watching soaps – they’re in a job they know well, and are happy doing, and you might get food that’s more than edible.
System needs to ensure the information flow and the material flow. Use web and system generated sms/calls and a logistics system to arrange for the pickup and delivery of the tiffins. Think the dabbawalas know this job well.
Effectively, it uses internet/mobile to turn thousands of domestic kitchens into producers of food, generating value for women who can’t possibly step out of their homes to work, for whatever reasons. And provides good food to the several ill-fed guys and girls.
Little or no capital expense on the part of the kitchen owner, she ony cooks as much as she can, with her resources. The guy can have food from different kitchens every day, to keep the variety on. He can set the menu in advance, of what he wants, and the system will deliver him the same, wherever it’s cooked!
Can institute a quality check before a kitchen/cook is taken onboard. They can show interest by sending an SMS or something.
Evolving further, you can have the choice of cooks online, based on reviews/rating by other eaters.
If restaurant rating can help you decide, so can kitchen rating. Lots more can be played with, on the web and phone interface.
Next, in my line of thought, is Gifting 2.0. Wish you could send just a rose to that friend of yours in the next one hour coz she’s pissed with you? No service provider can set up such a network. Junta can. Shall be writing further soon.