Wisdom Tooth Hurts…

It’s weird, I’d initiated this post last year and I dont’ remember the context! The title sure seems interesting enough for me to rethink and start a journey through my years of having gained wisdom and how I don’t like it so much!

These might sound like rants of the angst, but well, first hand learning!

People are weird – they don’t always say the truth, they dont’ always mean what they say, and they dont’ always say what’s on their mind.

Personally and professionally, this has been the most appalling thing I’ve come across. To believe in people, only to be let down and be disappointed.

Then I wonder if it’s too naive to continue to trust people, or should I become wise – once bitten, twice shy!

The quotes that are treated as lessons, aren’t just ‘quotes’, my favorite one, in this regard now, is ” Trust only those who stand to lose as much as you do, when things go wrong

I’ve wanted to stay the Anne Frank way, to continue to believe people are really good at heart and not judge them

The other thing, is the realization of the impossible – the rise of practicality, with a dash of cynicism.

Whenever I’ve been told about something can’t be done, I’ve been obsessed with walking around the whole thing, to find a logical, reasonable solution to show HOW it can be done.

To reach dead ends, hits you hard. To realize that the obstacles standing in front of you are too big to really cross over, move around and/or penetrate through.

The first time you accept something as impossible, or not worth the effort, the first time you let go of something is when the maturation process starts!

And then when you see expensive mistakes, that you can’t undo. Just like a hand of poker, where you see in the final round, after raising the stakes rather high, that you can’t possibly win. The moment you realize that, the wise thing to do, is to fold. It’s not easy. It takes wisdom! And to get this wisdom, you need to lose a few hands.

I wasn’t born a pro!

Tagore, surely didn’t mean this when he said, “Perpetual giving up is the only truth of life”

So what are the times YOU’ve turned wiser, with a bad experience?

Movie Marketing Online?

Current state of affairs, in a nutshell – Jazzy flash microsites, some media, wallpaper/ringtone downloads, Limited interaction possibilities, No dynamic content. Few Conversations.

Much as they’re high on visual appeal and can impress easily, I wonder if static microsites for brands/movies are the best things to do online. After having spent 10 minutes through the site, browsing through the content, there’s pretty much no reason for me to stay longer, or to ever come back to the site.

I don’t even end up discussing it on the coffee table, or in other online conversations.

I saw some new possibilities being explored with Ghazini, including the 15 minute timer that refreshes the site, to make you ‘forget everything‘, and the entire music of the movie being available for streaming online. comprehensive, but heavy on the bandwidth and static. A wee bit more interactive than most other such sites!

Of course, Ghajini, by far being the best marketed movie ever, only had a limited dependence on the internet to gain its audience. Additional things on the web, were only of a small marginal utility to them.

Before I start generating ideas about what can be done better, and engage the audience more, I find myself faced with the question that with a country full of bollywood crazy people and media do movies really need to bother about being online?

With the current size of the internet audience, and the several other windows for bollywood to get exposure ( mass media and the zillions of bollywood websites), to have it’s own site, may not be all that important to the film. All the site would do, is make a minor contribution.

On a simple metric of it’s importance, is going online in anyway going to help ticket sales? Maybe Yes! It may not be immediately apparent though.

For small budget films looking at the multiplex audience, it could be easier to reach out online. The interesting things to be a combination of ,

– To start with, quality media content around the movie, goes without saying.

– Engaging interactive content – games/ puzzles/quizzes/flash games/guessing games/trivia quizzes/

Could even include setting up a virtual star mannequin, that can be dressed up by visitors, and put up for voting by other visitors in a ‘Hot or Not’ format.

– A dynamic section that is updated daily/twice a week – content, the star blog/microblog, star text/video/audio blurbs/scenes that were edited out in the movie.

– Behind the screen videos, fun that the crew had, or is still having on the sets!

– Section for user generated content – a multimedia message board – greetings to the stars, expressions, fan mail, expectations of the movies.

– I would think the site should start well before the movie trailers start on the television, so the audience end up feeling a part of the movie making process. The movie, is a story, and it’s making, could be a story in itself.

Generate good content, and put it online! It’ll be seen, followed, and passed around.

Having cleared my head, I think it’s all been some general fundaes, and I didn’t find a compelling argument for a movie to take online marketing seriously.

Shall edit and add more points when I do find them. But am sure there’s a LOT more scope for creativity than is being used right now!

On to exploring what brands can do on the internet… lets make some plans, the imagination going wild!

The Blogging Challenge

One issue I’ve been facing for the past couple of days is the the frequent mixup of the several ideas and thoughts that have formed themselves into a spagetti in my head. The reason I’m letting them all out, in an attempted organized way is so I’m able to rest peacefully having cleared my head and arrived at the answers that all these thougths should lead me into.

So maybe, let me discover a good way to write a good article/blog!

Think of

Define Outline – what’s it going to be about?

Define Boundaries – What you’re NOT going to delve into.

Expected no. of words to be spent on the topic?

Do you need to provide external information/data to support your reasoning?

Is every word/paragraph – really important? Would it seem incomplete if you remove a word/sentence/para?

Done writing?

First edit the content, is there any useless piece of info that doesn’t add any value?

Next, once done with the right content, see if the language be made any crisper/simpler?

Be a miser with words. Keep it short, simple language.

Ok?

Lets try following this now!

Presenting anyone?

 

The Jobsian Style!

The Jobsian Style!

 

Across the 10 fundaes on presenting like steve jobs elucidated by Carmine Gallo,I found these three the most interesting. The entire list of ten, can be read on Business Week here.

 

 

 

 

5. Try for an unforgettable moment. This is the moment in your presentation that everyone will be talking about. Every Steve Jobs presentation builds up to one big scene. In this year’s Macworld keynote, it was the announcement of MacBook Air. To demonstrate just how thin it is, Job
s said it would fit in an envelope.

9. Sell the benefit. While most presenters promote product features, Jobs sells benefits. When introducing iTunes movie rentals, Jobs said, “We think there is a better way to deliver movie content to our customers.” Jobs explained the benefit by saying, “We’ve never offered a rental model in music because people want to own their music. You listen to your favorite song thousands of times in your life. But most of us watch movies once, maybe a few times. And renting is a great way to do it. It’s less expensive, doesn’t take up space on our hard drive…” Your listene
rs are always asking themselves, “What’s in it for me?” Answer the question. Don’t make them guess. Clearly state the benefit of every service, feature, or product.

10. Rehearse, rehearse, rehearse. Steve Jobs cannot pull off an intricate presentation with video clips, demonstrations, and outside speakers without hours of rehearsal. I have spoken to people within Apple who tell me that Jobs rehearses the entire presentation aloud for many hours. Nothing is taken for granted. You can see he rehearsed the Macworld presentation because his words were often perfectly synchronized with the images and text on the slides. When Jobs was showing examples of the films that are available on the new iTunes movie rental service, one poster of a particular film appeared at the exact moment he began to talk about it. The entire presentation was coordinated. A Steve Jobs presentation looks effortless because it is well-rehearsed.

Apart from this, Amit/Labnol at DI as put together a good set of tips for font choices for the presentation, that always confuse me. Looks good? Worth giving a shot, the next time I’m to present. For the lazy bone that I am, everything else is doable except the rehearsal bit! That’s where I end up compromising and that’s why I end up goofing up. Not that everything else is perfect