Brands to use Internet?

Had been toying with this idea of generating ideas for brands about what they could really use the internet for. Though I’m more of an advocate of conversations really ‘using’ internet for what it can do, rather than ideas using internet as yet another broadcast mechanism, alongside TV, Radio et al. As I see it, internet should fit in to the larger scheme of things rather than be a standalone thing, with little connection with what”s going on TV and print.

That, can only happen with the internet becoming a part of the proposals of mainstream agencies for their campaigns. It can’t be a silo of activity handled by a small team outside the main agency – unless they can actually establish a seamless way of communicating and integrating the whole thing together.

As I see it, ideas can be generated rather fast, if you get around to thinking, but it takes a lot more than a head to really put the idea into execution.

It would be just so exciting if I could be in a position to execute all these ideas, or at least discuss them with the powers that be, rather than just sit by myself and make mental pictures!

Coming to think of it, why don’t brands crowdsource ideas for their own marketing! There’s a whole lot out here, including me, who’d only be too happy to see a validation of their idea – by way of acceptance and execution – and not want to really charge money for it!

Shall give a platform for people to apply their creativity and brand loyalty to create something unique!

Interesting. So lets run a competition across b schools to create an ad campaign / plan for a few brands, and put the whole thing together online.

Now this kind of a thing would not be considered a part of internet strategy, but could lead to the most meaningful content being generated on the internet for the brand.

My stream of consciousness, generates ideas! And I can be a lil immodest that, amidst the crap, you’ll find at least some of them worthwhile!

Anyway. I still don’t follow the rules of blogging, I don’t do trackbacks, I read others, but dont’ often comment, or link to them. So I have no right to expect any one else to be reading this blog, or commenting here! But if you did chance upon it some how, might as well let me know you were here, so I’ll at least look you up!

Just realizing that I need to be terse and to the point when making these entries, so the reader doesn’t bored!

If nothing else, the blog will also carry the evolution of me as a blogger! I don’t know how long this streaming of consciousness would last though!

How about a Kitchen 2.0?

Applying the 2.0 philosophy to non-obvious things, seems an interesting thing to do! The best part with internet, is it’s power to aggregate and disseminate information – to connect people that live in different worlds, in ways that create value for both the parties!

I’d thought over this one long ago, and more thoroughly than I remember now or am posting here..

There are ample singles who crave for good food, at home or office. (Not everyone is blessed to know cooking himself, or have a great cook). In some cases, married people might also have issues cooking regularly. Specially, if the wife’s gotta cook before she leaves for her own office!

So if one arranges for a nice quality, home cooked food, some of these guys would be happy to have it.

Now, what food do YOU like the most? on a regular basis? Perhaps it’s the one cooked at home by mom. Ok?

So if some of the housewives living in Bombay could cook a meal for you, alongside watching soaps – they’re in a job they know well, and are happy doing, and you might get food that’s more than edible.

System needs to ensure the information flow and the material flow. Use web and system generated sms/calls and a logistics system to arrange for the pickup and delivery of the tiffins. Think the dabbawalas know this job well.

Effectively, it uses internet/mobile to turn thousands of domestic kitchens into producers of food, generating value for women who can’t possibly step out of their homes to work, for whatever reasons. And provides good food to the several ill-fed guys and girls.

Little or no capital expense on the part of the kitchen owner, she ony cooks as much as she can, with her resources. The guy can have food from different kitchens every day, to keep the variety on. He can set the menu in advance, of what he wants, and the system will deliver him the same, wherever it’s cooked!

Can institute a  quality check before a kitchen/cook is taken onboard. They can show interest by sending an SMS or something.

Evolving further, you can have the choice of cooks online, based on reviews/rating by other eaters.

If restaurant rating can help you decide, so can kitchen rating. Lots more can be played with, on the web and phone interface.

What say?

Next, in my line of thought, is Gifting 2.0. Wish you could send just a rose to that friend of yours in the next one hour coz she’s pissed with you? No service provider can set up such a network. Junta can. Shall be writing further soon.

The Week 2.0 – A Crowdsourced Magazine with Adsense in Print!

Talking and generating ideas.. has never been difficult for me or for anyone for that matter.

What happens next, is the question. Today morning’s conversation with a friend, lagordabella on LiL and @labellagorda on twitter.

Here’s a today morning’s conversation, on things going the 2.0 way. I some how find this whole thing rather fascinating. soon will talk about how Kitchen 2.0 can work, and so can Gifting 2.0

pjr: The NYT goes in depth about The Printed Blog, the new startup that will print blog posts up into newspaper form and sell ads on them. It’s still a dumb idea.

http://www.nytimes.com/2009/01/22/technology/start-ups/22blogpaper.html

me: who’s saying it’s dumb idea? you or someone else?

pjr: someone else, it will work in india

me: yeah, that’s what, already we have bloggers writing columns

pjr: i know

me: but thoda fight hai, the gratification of conversations doesn’t come from print..anyway

pjr: i agree

me: i think it’ll be syndicated content rather than only-for-print so it’s fine

pjr: yeah

me: worth giving a shot, but gotta do a lot of PR..and maintain content quality

pjr: but i guess it cud still work in india without its conversativeness…is that a word?

me: where does ‘conservativeness’ come into the picture?

pjr: conVERsativeness

me: oh. ok yeah as i said syndication, so the original conversation goes on

pjr: true

me: but I’d rather put a magazine format than a newspaper format, a weekly on should be good

pjr: a weekly maybe

me: crowdsourced : The week 2.0

pjr: the week 2.0, sounds nice!

me: the authors can get a share of the revenue, and not charge for the content upfront

pjr: yeah

me: So time for the Week 2.0 project you know who’s doing it?

pjr: 🙂

me: i think this would make more sense in vernacular

you might just get a whole lot of new blogging enthusiasts.. if they know it’s gonna be printed and circulated

pjr: wow the vernacular thing sounds even better

me: India! hinterlands

pjr: 🙂

me: access to content, but you need to note that for them, the content source is irrelevant

pjr: agreed

me: you’ll be compared with everything else on the shelf

pjr: hmmm

me: this just gives you a wider casting net, and ad sales.. shouldn’t end up adding a Lot of overhead costs

pjr: hmm

me: put an online platform to crowdsource ads too

pjr: hmm

me: become the adsense of print ;P

ideas galore

pjr: hmmm

me: you plan to do it. lemme know… else.. it’s just ideating !

pjr: well we cud do it

me: cud.. and REALLY want to!! are different

pjr: i know

me: it takes more than a could.. I know that well now 🙂

pjr: lol

Improving Gmail?

One fine morning, I decided to write in a bunch of suggestions to gmail. It was spurred by a bunch of ‘unsubscribe’ requests on an IIMC yahoo group, where calls to action after 26/11 had evolved into sharp opinions and political rooting!

So here’s what I would be glad to see in Gmail and Groups,
1. For all gmail to gmail mails, you should have a ‘read receipt’ attached to the message title in the sender’s a/c.

Effectively synchronize the two mail boxes (sender and receiver) to provide additional information, while taking care of privacy concerns.

2. Several googlegroup members, when frustrated/tired by an ongoing discussion on their group, want to leave a google group.  Actually, they only want to leave the particular thread/conversation, but have no option to do so.

You can provide a way – integrated in the mail account – to leave a thread, but not the group so you continue to receive mails other than this thread.

3. For all the mails sent to a group, you can provide an optional graphic equalizer of objective parameters to be set by the author as he sends the mail.

A mail could be serious on one end and humorous on the other.
Own thoughts on one end, and forwarded article on the other, and article+opinion in between.

And other such parameters, which perhaps you can get the group admin to decide or set global ones to start with.

This would help the receiver organize and filter out what he wants to read and what not, by making a simple selection on the equalizer himself.

4. A classification into – personal mail/official mail/periodic newsletter/Invitation – some can be set by the sender, and some by the gmail system. and the receiver can choose which category he wants to view first.

5. Currently, the messages in my inbox show up only in the reverse chronological order.

Can you set up a parameter of ‘priority’ in the mail that scales from 1-10, that’s set by the sender and the receiver can choose to see the highest priority mails first, rather than having to sift through the entire set of mails and clean up some of them, before he gets to reading any of them. Would perhaps be simpler than a set of filters!

We could have norms that direct personal mails or urgent work mails take highest priority, newsletters take <5, so on and so forth..

Now these might need some refinement and detailed logical planning to go through. But think the way google redefined email by offering unlimited space and arranging in conversations – they should be the ones to raise the bar again!  Lets see!