Had been toying with this idea of generating ideas for brands about what they could really use the internet for. Though I’m more of an advocate of conversations really ‘using’ internet for what it can do, rather than ideas using internet as yet another broadcast mechanism, alongside TV, Radio et al. As I see it, internet should fit in to the larger scheme of things rather than be a standalone thing, with little connection with what”s going on TV and print.
That, can only happen with the internet becoming a part of the proposals of mainstream agencies for their campaigns. It can’t be a silo of activity handled by a small team outside the main agency – unless they can actually establish a seamless way of communicating and integrating the whole thing together.
As I see it, ideas can be generated rather fast, if you get around to thinking, but it takes a lot more than a head to really put the idea into execution.
It would be just so exciting if I could be in a position to execute all these ideas, or at least discuss them with the powers that be, rather than just sit by myself and make mental pictures!
Coming to think of it, why don’t brands crowdsource ideas for their own marketing! There’s a whole lot out here, including me, who’d only be too happy to see a validation of their idea – by way of acceptance and execution – and not want to really charge money for it!
Shall give a platform for people to apply their creativity and brand loyalty to create something unique!
Interesting. So lets run a competition across b schools to create an ad campaign / plan for a few brands, and put the whole thing together online.
Now this kind of a thing would not be considered a part of internet strategy, but could lead to the most meaningful content being generated on the internet for the brand.
My stream of consciousness, generates ideas! And I can be a lil immodest that, amidst the crap, you’ll find at least some of them worthwhile!
Anyway. I still don’t follow the rules of blogging, I don’t do trackbacks, I read others, but dont’ often comment, or link to them. So I have no right to expect any one else to be reading this blog, or commenting here! But if you did chance upon it some how, might as well let me know you were here, so I’ll at least look you up!
Just realizing that I need to be terse and to the point when making these entries, so the reader doesn’t bored!
If nothing else, the blog will also carry the evolution of me as a blogger! I don’t know how long this streaming of consciousness would last though!