Picked up a snippet from Muhammad Saleem. Says something which makes immediate sense, and seems obvious, only AFTER you read it. The original article is here, Understanding ‘Real People’ – Are You Creating Value?
‘…people can and will carve out the time for social media if they see a reason to.’
There are two types of social media use: business use and leisure use.
Business use competes with traditional marketing (branding, pr, reputation management, e-commerce, content delivery, etc) and
Leisure use competes with traditional entertainment activities like watching tv, reading a book, going out for dinner, hanging out with friends, and so on.
… “People don’t reject social media because they don’t have time, they reject it because it doesn’t create enough value for them to rank high on their list of priorities to warrant a lot of their time.”